About Us

We want baby's brain to grow and develop into the best it can be. Visual stimulation is essential for healthy brain development.

Research has shown that the newborn's brain develops 2-3 million synapses each second. The more synapses that are used, the more quickly these become permanent.

If not used, the synapses may die out and lead to a phenomenon known as pruning. Pruning ultimately prevents information overload by cutting out non-functional pathways. We want to keep those pathways open!

Babies have an easier time focusing on high contrast objects during this stage of development. Black and white photos with contrasting patterns or images.

At about three months, babies should be engaging in visual tracking, this refers to the ability to follow an object with their eyes.